National Peanut Butter Lovers Day? You Butter Believe It!

Though our modern version of peanut butter is largely considered an American treat, crushed peanuts delighted people as ancient as the Aztecs and Incas. These early civilizations ground roasted peanuts to form a tasty paste in a method surprisingly similar to what American inventors would later patent. This legume is so well-loved that it has its own celebratory month in March, which kicks off with National Peanut Butter Lovers Day on March 1.

How did the humble peanut come to be found everywhere from our pantries to baseball games? Keep reading for some fun facts:

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Chocolate & Peanut Butter: A Classic Combo

Stutz Peanut Butter Cups

Remember those peanut butter cup ads from the 1980s?

Two people walking down the street, one munching a chocolate bar, the other – improbably – just eating peanut butter straight from the jar.

They bump into each other and then:

“Hey! Your peanut butter’s in my chocolate!”

“Your chocolate is in my peanut butter.”

Then they taste this new combination – one apparently unheard of in the universe of this commercial – and learn something we’ve known for years here at our chocolate shop in Bucks County: When peanut butter and chocolate come together, it’s glorious.

So glorious that Reese’s peanut butter egg is the largest-selling Easter candy in America, accounting for nearly 10 percent of the $1.2 billion in Easter candy sold each year.

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