Jelly Beans: A Sweet History of an Easter Treat

Jelly beans are a popular candy that’s enjoyed throughout the year, but demand for them soars around Easter. They’re the second most popular Easter treat, according to the folks lucky enough to work at the National Confectioners Association. In fact, 20% of Americans name these goodies as their favorite Easter treat, trailing only chocolate eggs/bunnies.  But what do bean-shaped candies have to do with Easter? Keep reading to find out!

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It Isn’t Easter Without Some of Your Favorite Holiday Chocolate in Philadelphia

Looking back at the time when Easter Holiday started, the celebrations didn’t feature candies or chocolate. Today, it would be almost impossible to think about Easter without picturing delicious candies and chocolate in Philadelphia.

While brand new, creative, and scintillating Easter-themed candies emerge every year, some favorite classics will always be on the shelves. The holiday would be bland without some of your favorite chocolate in Philadelphia.

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Easter Candy: What’s the history of these spring sweets?

It’s hard to compete with Halloween when it comes to candy, but every year, Easter gives October 31 a run for its money.

In 2018, we as a nation bought more than $2 billion worth of marshmallow chicks, jelly beans and chocolate eggs and bunnies. There’s no reason to think Americans won’t repeat that pattern this year. (At least we in the Bucks County chocolate molds world hope they will.)

But how did this happen? How is it that Easter – which began as a religious celebration of new life and rebirth – become a reliable source of revenue for candy makers?

It’s time for one of our candy-related history lessons. Let’s look at the connection between Easter and Easter candy.

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